Know Your Audience

Here’s this little puzzle game, Robo Riot by UrbanSquall. Just see the screenshot below, it’s cute. Crisp pixel-art like, special effects, all in all, great production value. But, at the same time, there’s something so wrong with it.

The puzzle mechanic is, essentially, designed for a casual audience, you know how marketing defines that: women over 35. Game’s mouse operated, one-button and relies on detecting forms/color rectangular patterns. Nice and easy.

The theme, however, is from Mars. Sci-fi setting, robots, explosions, hard-rock music. It’s cool with a kids audience.

Problem is, these two settings don’t overlap (or they do, on a very small slice). Diamonds? The woman’s best friend! Marbles? Fantastic! Aztec setting? That would have been outstanding!

Hope the game did well for urbansquall, though.